(Chrysler) Sebring Says Go For World Record

What has the all-new 2007 Chrysler Sebring got to do Guinness World Records? Well, not much. As of present. But soon, it will be taking its place in that world famous hall of fame and hall of outstanding records. Just a hint though: this does not entail a record on which vehicle has got the most number or the best performance parts in the auto industry.

Chrysler is planning on breaking the Guinness World Record on the largest number of people playing the popular game “Simon Says”. However, the company is going to do it their own way – Sebring style. This is in part of Chrysler’s attempt to market and popularize the new 2007 Chrysler Sebring which will be first making its appearance at the upcoming Chicago Auto Show.

To break the record, Chrysler is planning on having more than 1,200 consumers and customers take part in the game. The current record of the largest number of people playing “Simon Says” is 1,169 and Chrysler hopes to beat that record. The event is scheduled to happen on the 9th of February.

David Rooney, Chrysler’s director for marketing and global communications, is already doing his best so as to inform everybody about this record-breaking event and on this he replies, “The 2007 Chrysler Sebring brings higher levels of craftsmanship and technology to the mid-size car segment. We thought it would be fun to bring the original ‘Simon Says’ game to a new level by inviting consumers to join us in breaking the current world record, while also providing a unique way for consumers to interact with the Chrysler Sebring’s innovative features, including the new MyGig™ technology and heated/cooled cup holders.”

But if you do think that this is going to be a boring game, well you better think about it. Chrysler is surely bound to make it fun and the company is planning on giving the game a new twist to add to the excitement. And whoever wins the “Sebring Says” game would be winning and enjoying a lease on the 2007 Chrysler Sebring. And yes, the lease would be for twenty four months.

Interested? You can register at the www.ChryslerSebringSays.com. But you would be asked to answer the ground-breaking question: Why do you want to break a Guinness World Record? And make sure that you are already 18 years old or older and that you already have a driver’s license if you are really that interested in joining.

By Hannah Racey.

Two Private Equity Firms Interested On Chrysler

February 14 was a sad day for Chrysler employees in the country. On that day, DaimlerChrysler Chief Executive Officer Dieter Zetsche announced that due to the poor performance of the U.S. brand, all options are open for the brand including its sale. The day also saw the workforce reduction carried out by the company as a part of its restructuring plan.

The speculations that Chrysler will be for sale is made even more plausible with the emergence of interested firms popping out and saying that they are interested in buying the U.S. arm of DaimlerChrysler AG. It can be remembered that Chrysler has already planed to cut down the number of their employees in the following months.

Aside from workforce reduction, the restructuring plan of Chrysler involves closing down of a plant and eliminating shifts on two plants. These steps, as Chrysler maintained, are necessary to address the reduced demand for their vehicles.

Recently, The Associated Press reported that there are now two firms which are most likely going to be the next owner of Chrysler. The Cerberus Capital Management LLC and a group of investors led by the Blackstone Group and Centerbridge Partners LP. These firms have expressed their intention to buy the troubled company. The American news agency reported that representatives of the group have made a visit at Chrysler’s headquarters in Auburn Hills, Michigan.

The Associated Press also spoke with a Chrysler insider who disclosed that potential bidders are now looking into Chrysler’s financial status.

Another firm that has shown interest in Chrysler is Canadian car parts manufacturer Magna International along with the largest car manufacture in the world, General Motors. Although the Canadian firm has shown interest, insiders said that the possibility of the Canadian firm buying the company has been reduced. There are also other firms that have shown interest on Chrysler although these are not as strong as the interest shown by Cerberus and Blackstone are Apollo Management LP, and the Carlyle Group. These firms have not yet made comments about their interest on the car maker.

As far as the rumored takeover of General Motors of the ailing Chrysler group, experts pointed out that it looks unlikely. While General Motors has yet to comment about the rumored interest they might have on the third U.S. car maker, speculations in the auto industry says that the world’s largest car manufacturer will not gain any advantage from the acquisition of the ailing group. On the other hand, another U.S. brand, Ford, when asked whether there is a possibility of them buying Chrysler, Ford CEO Alan Mulally flatly said that it will never happen.

On a sudden twist, DaimlerChrysler AG Chief Executive Officer Dieter Zetsche has announced that there is a possibility that Chrysler will still remain as a part of the German company. But the emergence of the two firms most interested in the purchase of Chrysler has a look similar to Nissan cornering lights which shows which way Chrysler is going in the future.

By Ryan Thomas.