Chrysler Intends to Save by Using 'Imported' Parts

To cut costs, Chrysler is outsourcing beyond North America and employing frugal plans to reduce expenses by $1,000 per vehicle.

"We are willing to import with the focus on being competitive," said Tom LaSorda, Chrysler head during the Beijing International Automotive Exhibition. LaSorda also stated that within 6-12 months, Chrysler would point out cost reductions averaging $1,000 per vehicle, a portion of which comes from outsourcing. He added, "We are going to source where we can get good low-cost components and high quality."

LaSorda also noted that the automaker will concentrate on increasing sales beyond North America. It can be recollected that in said territory, Chrysler usually generates 85-91 percent sales.

Further, LaSorda reported talks about a production alliance with China's Chery and a non-Chinese company. However, LaSorda did not give further detailsabout the possible alliance. Chrysler, an American automobile manufacturer, existed independently from 1925 to 1998. Then, Chrysler and its subsidiaries became part of DaimlerChrysler AG when merger with Daimler-Benz was acknowledged in 1998.

It can be recalled that last year was one of the most remarkable years for Chrysler. Last year, a bench trial in Wilmington Delaware has started. The parties of said trial are Kirk Kerkorian and DaimlerChrysler AG. It was all about the allegations about Jürgen Schrempp of Daimler Benz AG, regarding uttering lies and manipulating the Security and Exchange Commission as well as the Chrysler Corporation's shareholders. Kerkorian was one of the biggest stockholders then. Said case delved on merger of the companies as a merger of equals and not an outright acquisition. Further, the judge favored DaimlerChrysler. Nevertheless, another case was amicably settled for $300 million in 2003.

Nowadays, Chrysler takes extra effort to clear the clouds blurring its reputation. It is also concentrating on how to cut costs without compromising the quality of Chrysler car parts hence; the decision of outsourcing from other territories.

Critics in the auto industry are eyeing on the workflow and performance of Chrysler vehicles. Moreover, the automaker is struggling to put up a good fight with other automakers. Now it is devising several plans to augment its production and sales.

By Joe Wayne.

(Chrysler) Sebring Says Go For World Record

What has the all-new 2007 Chrysler Sebring got to do Guinness World Records? Well, not much. As of present. But soon, it will be taking its place in that world famous hall of fame and hall of outstanding records. Just a hint though: this does not entail a record on which vehicle has got the most number or the best performance parts in the auto industry.

Chrysler is planning on breaking the Guinness World Record on the largest number of people playing the popular game “Simon Says”. However, the company is going to do it their own way – Sebring style. This is in part of Chrysler’s attempt to market and popularize the new 2007 Chrysler Sebring which will be first making its appearance at the upcoming Chicago Auto Show.

To break the record, Chrysler is planning on having more than 1,200 consumers and customers take part in the game. The current record of the largest number of people playing “Simon Says” is 1,169 and Chrysler hopes to beat that record. The event is scheduled to happen on the 9th of February.

David Rooney, Chrysler’s director for marketing and global communications, is already doing his best so as to inform everybody about this record-breaking event and on this he replies, “The 2007 Chrysler Sebring brings higher levels of craftsmanship and technology to the mid-size car segment. We thought it would be fun to bring the original ‘Simon Says’ game to a new level by inviting consumers to join us in breaking the current world record, while also providing a unique way for consumers to interact with the Chrysler Sebring’s innovative features, including the new MyGig™ technology and heated/cooled cup holders.”

But if you do think that this is going to be a boring game, well you better think about it. Chrysler is surely bound to make it fun and the company is planning on giving the game a new twist to add to the excitement. And whoever wins the “Sebring Says” game would be winning and enjoying a lease on the 2007 Chrysler Sebring. And yes, the lease would be for twenty four months.

Interested? You can register at the www.ChryslerSebringSays.com. But you would be asked to answer the ground-breaking question: Why do you want to break a Guinness World Record? And make sure that you are already 18 years old or older and that you already have a driver’s license if you are really that interested in joining.

By Hannah Racey.