Chrysler Film Project Named Five Lucky Finalists

The Chrysler Film Project is a film-based competition that focuses on the new emerging filmmakers in the U.S. by developing an original short film that features Chrysler branded vehicles along with Chrysler auto parts. Among the hundreds of entries, the judges narrowed down the selection and chose the five finalists that will continue their ultimate goal for a one million dollar movie production deal courtesy of Chrysler Motors and Silverwood Films.

David Rooney, Chrysler Brand Marketing and Communications Director, said, "At Chrysler, we are committed to inspiration and we are pleased at this opportunity to bring a new talent to a wider audience. The Chrysler Film Project illustrates how mainstream brands can directly impact the arts and bring inspiration to life.”

"We admire the Chrysler brand and its continued efforts to provide unique platforms for independent filmmakers to get their work recognized on the big screen. This is a great opportunity for all parties - the Chrysler brand, Silverwood Films and the winning filmmaker - to have a voice in the film industry and showcase out- of-the-box thinking," says Lynette Howell producer of Silverwood Films.

The Five finalists will now enter the second stage of the competition where they will direct and edit a three- to five-minute short film that will feature some of Chrysler's newest vehicles, which include the 2007 Chrysler Aspen and Chrysler Sebring. The film entries will be judged according to the originality of the film, level of interest of the story, and the overall quality of the film. The overall winner of the Chrysler Film Project will soon be announced this September.

Derek Cianfrance is one of the five finalists. His entry is titled ‘Blue Valentine’. The film ‘We Neighbors’ was created by Paul Fitzgerald. Jonathan Jardine was behind the film ‘Touch’ while Pamela Smith did the work on the film ‘Love On Spec’. As per the film entry ‘Dirty Girl’, it was Abe Sylvia who did the project.

"We're pleased that the quality and level of filmmaking is so extraordinary. The fact that the screenplays of these five nominees have yet to be made into films underscores the significant challenge that talented emerging filmmakers have in making their first feature films. Chrysler and Silverwood are providing a real and significant new opportunity that previously hadn't existed for these five directors," said Michelle Byrd, Executive Director of Independent Feature Project (IFP).

By Sarah McBride.

Chrysler Parts-A Legacy of Innovation

Chrysler was founded by a man who had a reputation for saving foundering companies. Walter Chrysler rose from the ranks to become the president of Buick. He resigned from his position and was hired by Willy's Overland Motor Company to supervise the rehabilitation of its ailing operations. He did a similar job by turning around the Maxwell-Chalmers Company. In 1925, he purchased Maxwell's assets to form the firm that still bears his name - Chrysler Corporation. Aside from the Chrysler marque, the Plymouth and DeSoto marques were created to cater to the low priced and medium priced ends of the market, respectively. Chrysler acquired The Dodge Brothers Motor Company and by spinning off Imperial as a separate luxury brand in 1955, Chrysler has assembled a five-brand lineup to compete with General Motors, which has a similar offering.

What sets Chrysler Corporation apart from other car manufacturers is its emphasis on automotive engineering rather than styling. Walter Chrysler supported engineering research and continued funding the department even through the Depression era. Because of this, Chrysler cars have been at the forefront of automotive engineering since Chrysler Six, Chrysler's first car introduced in 1924. The Chrysler Six is touted by many as the first modern car, scoring several firsts in the industry such as an oil filter, air cleaner, high compression engine, four-wheel hydraulic brakes, and other advanced Chrysler parts. Innovation also resulted in part from the input of brilliant engineers throughout Chrysler's history who invented those Chrysler parts and pushed the envelope of automotive engineering. The Three Musketeers, a trio of talented engineers composed of Frederick Zeder, Owen Skelton, and Carl Breer set the direction during Chrysler's early years.

The Chrysler Corporation has gone through a series of financial difficulties, but it has always pulled through. The Plymouth and Dodge brands sustained the company during the Depression, when its introduction of the world's first aerodynamic car, the Airflow, proved a failure. National recession again put the company in the red in 1957 but continuing innovations like the now-standard unibody helped the company recover. The 1970's proved costly to Chrysler. Its big investment for a new full-body lineup went down the drain as demand for large vehicles plummeted during the first gas crisis in 1973. It was saved in turn by a spike in sales of its old but smaller compacts. Unsuccessful product launches and the second gas crisis would have killed Chrysler if not for the 1 billion dollars the government loaned in 1979 to bail out the company. With Lee Iacocca at the helm and with a new trio of talented car designers, the Gale-Herlitz-Creed team, Chrysler steadily recovered and became once again, a dominant force in the American automotive industry. in 1998, Chrysler merged with Daimler Benz to form the DaimlerChrysler AG company.

The Chrysler history is one in which innovation holds the key for long-term success. The passion for upgrading, refining, and looking for ways to improve Chrysler parts and Chrysler as a whole is what the company is all about. Chrysler parts like the air filter, transmission modulator, torque converter, and brake systems all contribute to make Chrysler what it is today. A car, after all, is a sum of its parts.

By Catherine Covarubias.