Get Ready For More Chrysler and Dodge Minivans

The Chrysler Group has recently announced that the all-new 2008 Chrysler Town & Country as well as the Dodge Grand Caravan minivans both introduced at the North American International Auto Show in Detroit are going to be produced at the DaimlerChrysler’s Windsor Ontario Assembly Plant and St. Louis South Assembly Plant in Fenton, Mo.

The main objective of the Chrysler Group is to produce several vehicles under same roof and in the process save millions of investment dollars while hastening the availability of the vehicles to the market equipped with the same high quality Chrysler parts that meets the quality levels set by the automaker.

According to Frank Ewasyshyn, Executive Vice President, Manufacturing, Chrysler Group, "These are very important products for the Chrysler Group as we remain committed to the minivan market and maintain our leadership position. Our focus on flexible manufacturing and new investments, adding state-of-the art technology to plant operations, will help us ensure we can meet those demands and build almost anything, anywhere, with improving speed and quality."

Visiting DaimlerChrysler’s Windsor and St. Louis Assembly Plants

The Windsor Assembly plant is presently housing the production for Dodge Grand Caravan and Chrysler Town & Country minivans with the Stow ‘n Go® seating and storage system, together with the Chrysler Pacifica, has enough resources to accommodate the production of two different vehicle platforms. The Chrysler Group has invested $508 million to its Windsor Assembly to provide it with a state-of-the art paint facility which is capable of accommodating the dimensions of at least eleven different body styles. The Windsor Assembly plant is scheduled to operate on the first quarter of 2007. This plant was built in 1928 and at present considered to be one of Chrysler’s largest assembly plants with 4.01 million square feet. The plant is currently employing 4800 people.

The St. Louis South Assembly Plant is another big plant of Chrysler. The automaker invested $1 billion for this plant. Chrysler Town & Country, Dodge Grand Caravan minivans (south), and Dodge Ram (1500 and 2500) Standard and Quad Cab Pickup (North) are the vehicles produced in this plant. The St. Louis Plant was constructed in 1959 and has a total area of 2.64 million square feet and the third assembly plant of Chrysler that implements a fully robotic body shop. This gives the St Louis plant the capability of manufacturing multiple types of vehicles on one line. Chrysler’s St. Louis Assembly plant has 3,200 employees presently.

Chrysler Group is expecting to make the 2008 Dodge Grand Caravan and Chrysler Town & Country available to US market in the fall of 2007.

By Correy Putton.

Chrysler Intends to Save by Using 'Imported' Parts

To cut costs, Chrysler is outsourcing beyond North America and employing frugal plans to reduce expenses by $1,000 per vehicle.

"We are willing to import with the focus on being competitive," said Tom LaSorda, Chrysler head during the Beijing International Automotive Exhibition. LaSorda also stated that within 6-12 months, Chrysler would point out cost reductions averaging $1,000 per vehicle, a portion of which comes from outsourcing. He added, "We are going to source where we can get good low-cost components and high quality."

LaSorda also noted that the automaker will concentrate on increasing sales beyond North America. It can be recollected that in said territory, Chrysler usually generates 85-91 percent sales.

Further, LaSorda reported talks about a production alliance with China's Chery and a non-Chinese company. However, LaSorda did not give further detailsabout the possible alliance. Chrysler, an American automobile manufacturer, existed independently from 1925 to 1998. Then, Chrysler and its subsidiaries became part of DaimlerChrysler AG when merger with Daimler-Benz was acknowledged in 1998.

It can be recalled that last year was one of the most remarkable years for Chrysler. Last year, a bench trial in Wilmington Delaware has started. The parties of said trial are Kirk Kerkorian and DaimlerChrysler AG. It was all about the allegations about Jürgen Schrempp of Daimler Benz AG, regarding uttering lies and manipulating the Security and Exchange Commission as well as the Chrysler Corporation's shareholders. Kerkorian was one of the biggest stockholders then. Said case delved on merger of the companies as a merger of equals and not an outright acquisition. Further, the judge favored DaimlerChrysler. Nevertheless, another case was amicably settled for $300 million in 2003.

Nowadays, Chrysler takes extra effort to clear the clouds blurring its reputation. It is also concentrating on how to cut costs without compromising the quality of Chrysler car parts hence; the decision of outsourcing from other territories.

Critics in the auto industry are eyeing on the workflow and performance of Chrysler vehicles. Moreover, the automaker is struggling to put up a good fight with other automakers. Now it is devising several plans to augment its production and sales.

By Joe Wayne.