All - New 2008 Chrysler Sebring Convertible In Detail

DaimlerChrysler AG's Chrysler Group division is expanding their product lineup of Chrysler Sebring models by adding up an all-new convertible variant. Chrysler Group boasts the numerous innovative technological features aboard the 2008 Chrysler Sebring Convertible, from the simplest up to the most sophisticated innovative systems.

George Murphy, Senior Vice President-Global Marketing, Chrysler Group said: "America's favorite convertible is now better than ever. The all-new Chrysler Sebring Convertible offers the unprecedented combination of unmistakable road presence, athletic handling, innovative technologies, as well as plenty of room for people and gear. In fact, the all-new Sebring Convertible is the only retractable hard top in the segment that can pass the two-golf-bag test. The sky's the limit on what this vehicle can accomplish in the marketplace."

Outside, the all-new 2008 Chrysler Sebring Convertible features a sporty and distinctive exterior styling highlighted by Chrysler's signature eggcrate grille, uniquely sculptured hood with elegant lines, large quad headlamps, wide tail lamps mounted on the corners and deck lid, rear fog lamps, and chrome tipped dual exhaust pipes.

According to a Chrysler Group official press release, some of the unique and innovative standard features found on the all-new 2008 Chrysler Sebring Convertible include a trunk spacious enough to hold two golf bags when the convertible top is down; power hard tonneau cover that neatly conceals each of the three convertible tops when retracted; seat belts integrated into the front and rear seats, which looks clean, enhances seat comfort and makes it easier for passengers to get into the back seat; a locking glove box that can secure important documents and small items; no manual convertible top latches, as Sebring's new convertible top system automatically latches; and YES Essentials stain-resistant, odor resistant, anti-static seat fabric.

In addition, the 2008 Chrysler Sebring Convertible also offers available innovative features like remote convertible top operation on the key fob, remote start that allows drivers to start and warm up or cool down their convertible from a distance, factory-installed windscreen that reduces wind and road noise, and a heated or cooled cup holder that keeps warm beverages warm and cold beverages cool.

For the U.S. market, Chrysler Group offers three power plants: the standard 2.4-liter World Engine, the available 2.7-liter V6 engine with Flexible Fuel Vehicle (FFV) capability, and the available 3.5-liter V-6 engine. These engines are combined with either a 4- or 6-speed automatic gearbox, and equipped with a thermostat similar to VW thermostat found on the VW Eos Convertible.

By Benjamin Hudson.

"Detroit Disease" Inflicts Chrysler

Chrysler was once admired for its toughness even at a point where the atmosphere is attracting slumping sales and massive losses. Nonetheless, according to some analysts, it seems that Chrysler has lost its protective cloak and eventually been inflicted with the so-called 'Detroit disease'.

Automotive reports are showing that Chrysler will lose $1.5 billion in the third quarter, about more than twice what it had expected beforehand. This loss is brought about by the slow sales of gas-guzzling trucks and SUVs.

According to Tom Appel, editor of Consumer Guide Automotive, "The company has been hit especially hard by the public’s growing desire for smaller, fuel-efficient cars. But the issue may be more one of a perception than a reality."

“I think Chrysler’s being hurt by a general impression that its large and hitherto well-received cars like the Chrysler 300 and the Charger are not very fuel-efficient, and so there’s a bit of a backlash,” Appel added.

Chrysler President and CEO Tom LaSorda said that the company intends to become more competitive internationally with a portfolio of smaller cars. “We’re addressing those issues and moving our product portfolio to a mix that’s more in line with the recent realities and market trends,” LaSorda elaborated.

"But while new products are important, Chrysler, like Ford and GM, needs to do a better job of managing its car and truck inventories with flexible manufacturing processes like those used by Asian manufacturers," said Kevin Reale, research director for AMR Research.

Analysts are also saying that Chrysler lineup has other problems. One problem is its limited offer in the midsize SUV market. On one hand, the sales of Dodge Durango have dropped off abruptly. To circumvent the decline in sales, the automaker is modifying the Chrysler auto parts to set forth a striking lineup.

New Chrysler products that will be launched this year include Sebring sedan, Jeep Compass, Jeep Patriot and compact Dodge Caliber. “Dodge is about to launch the mid-size Nitro SUV, so that will help them in the fuel economy perception area, but when it comes to minivans someone has to come up with something new,” Appel added. “The expectation is that the new Dodge Caravan and Chrysler Town & Country minivans will be that new thing, but their release is still some time away — they’re not supposed to come out until mid-2008.”

By Sarah McBride.