(Chrysler) Sebring Says Go For World Record

What has the all-new 2007 Chrysler Sebring got to do Guinness World Records? Well, not much. As of present. But soon, it will be taking its place in that world famous hall of fame and hall of outstanding records. Just a hint though: this does not entail a record on which vehicle has got the most number or the best performance parts in the auto industry.

Chrysler is planning on breaking the Guinness World Record on the largest number of people playing the popular game “Simon Says”. However, the company is going to do it their own way – Sebring style. This is in part of Chrysler’s attempt to market and popularize the new 2007 Chrysler Sebring which will be first making its appearance at the upcoming Chicago Auto Show.

To break the record, Chrysler is planning on having more than 1,200 consumers and customers take part in the game. The current record of the largest number of people playing “Simon Says” is 1,169 and Chrysler hopes to beat that record. The event is scheduled to happen on the 9th of February.

David Rooney, Chrysler’s director for marketing and global communications, is already doing his best so as to inform everybody about this record-breaking event and on this he replies, “The 2007 Chrysler Sebring brings higher levels of craftsmanship and technology to the mid-size car segment. We thought it would be fun to bring the original ‘Simon Says’ game to a new level by inviting consumers to join us in breaking the current world record, while also providing a unique way for consumers to interact with the Chrysler Sebring’s innovative features, including the new MyGig™ technology and heated/cooled cup holders.”

But if you do think that this is going to be a boring game, well you better think about it. Chrysler is surely bound to make it fun and the company is planning on giving the game a new twist to add to the excitement. And whoever wins the “Sebring Says” game would be winning and enjoying a lease on the 2007 Chrysler Sebring. And yes, the lease would be for twenty four months.

Interested? You can register at the www.ChryslerSebringSays.com. But you would be asked to answer the ground-breaking question: Why do you want to break a Guinness World Record? And make sure that you are already 18 years old or older and that you already have a driver’s license if you are really that interested in joining.

By Hannah Racey.

Chrysler Parts-A Legacy of Innovation

Chrysler was founded by a man who had a reputation for saving foundering companies. Walter Chrysler rose from the ranks to become the president of Buick. He resigned from his position and was hired by Willy's Overland Motor Company to supervise the rehabilitation of its ailing operations. He did a similar job by turning around the Maxwell-Chalmers Company. In 1925, he purchased Maxwell's assets to form the firm that still bears his name - Chrysler Corporation. Aside from the Chrysler marque, the Plymouth and DeSoto marques were created to cater to the low priced and medium priced ends of the market, respectively. Chrysler acquired The Dodge Brothers Motor Company and by spinning off Imperial as a separate luxury brand in 1955, Chrysler has assembled a five-brand lineup to compete with General Motors, which has a similar offering.

What sets Chrysler Corporation apart from other car manufacturers is its emphasis on automotive engineering rather than styling. Walter Chrysler supported engineering research and continued funding the department even through the Depression era. Because of this, Chrysler cars have been at the forefront of automotive engineering since Chrysler Six, Chrysler's first car introduced in 1924. The Chrysler Six is touted by many as the first modern car, scoring several firsts in the industry such as an oil filter, air cleaner, high compression engine, four-wheel hydraulic brakes, and other advanced Chrysler parts. Innovation also resulted in part from the input of brilliant engineers throughout Chrysler's history who invented those Chrysler parts and pushed the envelope of automotive engineering. The Three Musketeers, a trio of talented engineers composed of Frederick Zeder, Owen Skelton, and Carl Breer set the direction during Chrysler's early years.

The Chrysler Corporation has gone through a series of financial difficulties, but it has always pulled through. The Plymouth and Dodge brands sustained the company during the Depression, when its introduction of the world's first aerodynamic car, the Airflow, proved a failure. National recession again put the company in the red in 1957 but continuing innovations like the now-standard unibody helped the company recover. The 1970's proved costly to Chrysler. Its big investment for a new full-body lineup went down the drain as demand for large vehicles plummeted during the first gas crisis in 1973. It was saved in turn by a spike in sales of its old but smaller compacts. Unsuccessful product launches and the second gas crisis would have killed Chrysler if not for the 1 billion dollars the government loaned in 1979 to bail out the company. With Lee Iacocca at the helm and with a new trio of talented car designers, the Gale-Herlitz-Creed team, Chrysler steadily recovered and became once again, a dominant force in the American automotive industry. in 1998, Chrysler merged with Daimler Benz to form the DaimlerChrysler AG company.

The Chrysler history is one in which innovation holds the key for long-term success. The passion for upgrading, refining, and looking for ways to improve Chrysler parts and Chrysler as a whole is what the company is all about. Chrysler parts like the air filter, transmission modulator, torque converter, and brake systems all contribute to make Chrysler what it is today. A car, after all, is a sum of its parts.

By Catherine Covarubias.